Working out of one of the most beautiful places in the Southwest has its ups and downs. The downs – well, it is always beautiful outside and who can work when there is the sun to be soaked up, trails to hike, creeks to swim, shopping to be had? The upside, well, there is the sun to be soaked up, trails to hike, creeks to swim…..
Being an SEO consultant and company will always have its challenges, no matter where we conduct business. The primary reason for this is the lack of understanding people generally have in determining what exactly SEO is.
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Being Your Own SEO Company
Business owners and marketing directors alike read about SEO online or in books – they learn a few tricks and then feel as if they have it mastered. Why hire somebody from the outside, they might ask? We can do our own. While there are tricks and procedures every business owner or marketing director should be doing, there are other tricks and procedures that only come with experience. If that isn't enough, the amount of time it takes to do SEO properly is huge.
It isn't just a matter of slapping up a few meta tags, submitting your company's website to search engines and directories, and then waiting for traffic to flow in. And yet we hear this from customers time and time again. "I tried to do my own SEO, I did xyx and still didn't see results – SEO doesn't work."