Similar to the dials and diagnostics on a sports car, a dashboard for reporting on marketing is a compilation of performance metrics that are compiled with the intention of guiding strategic decisions by analyzing pertinent information.
Let's explore the meaning and function behind marketing data dashboards and explore a few different ways that dashboards provide advantages beyond just reporting.
What is the purpose of a digital marketing reporting dashboard – If it's the result of the pay-per-click campaign on Google or another platform to evaluate SEO's efforts or a rolling-up analysis to a multinational company.
Image Source: Google
A digital marketing report dashboard gives you a central location to review performance metrics from an array of marketing and advertising platforms which are collected for the purpose of providing campaign-specific insights to the stakeholders.
In the highly solitary and buzzword-driven industry of advertising, there could be some confusion about the meaning and usage of reports' and 'dashboards' and 'dashboards', the two terms being frequently used in conjunction.
However, there are exceptions. The dashboard for digital marketing reports is typically designed to provide specific insights at the campaign level and can be customized as well as market performance report templates are typically personalized with annotations and metrics to make a presentation to a particular group of people. You can also search online to get more information about the marketing reporting dashboard.